Proposal · {{PROPOSAL_DATE}} {{SERVICES_LINE}}

Get found first.
Get chosen fast.
Grow on repeat.

A connected digital growth programme for {{PROSPECT_NAME}}. Search, ads, website and content working as one system, built to get you in front of ready-to-buy customers and turn that attention into real enquiries, calls and sales, all measured in plain numbers.

◆ The opportunity
From hard to find to first choice
Most of your future customers are searching right now. This programme makes sure they find you, choose you, and come back, with everything tracked so you always know what your money is doing.
See the plan
Prepared for
{{PROSPECT_NAME}}
{{PROSPECT_CONTACT}} · {{PROSPECT_URL}}
Prepared by
{{PREPARER_NAME}}
{{PREPARER_ROLE}}, Fresh Digital · Performance digital partner
01 · Executive Summary

The opportunity

Nearly every buying decision now starts on a screen. Whether a customer is referred to you, sees you in the feed, or searches with intent, the first thing they do is look you up, and what they find decides whether they call you or your competitor. {{PROSPECT_NAME}} has a real opportunity to own that moment.

Right now there's a gap between how good {{PROSPECT_NAME}} is and how easily new customers can find and choose it online. This proposal closes that gap with a single connected programme: the right channels, working together, aimed squarely at the customers worth the most to your business, and reported in numbers you'll actually understand.

⚠ The cost of being hard to find

Where most businesses quietly lose ground online
  • Buyers click a competitor before they ever scroll down to you
  • You collect a small fraction of the clicks for the searches you should own
  • Prospects compare two or three options, and you may not make the shortlist
  • The work and the reputation are there, but the visibility doesn't match it
02 · Scope of Work

What's included in the programme

One agency, every channel, zero compromise. Each pillar below has a Month-1 build, then ongoing work every month after, run by the same in-house team and rolled into one monthly report, so you never have to chase six suppliers for one answer.

1
SEO & Organic Search
Rank higher · stay there

Data-driven SEO that compounds over time. We take the mystery out of search, fix what's holding you back, and build the lasting visibility that turns clicks into customers, without paying per click forever.

Full technical audit. Speed, mobile, indexing and structure checked and fixed in Month 1.
Keyword & competitor research. The terms your customers actually search, and the gaps rivals left open.
On-page optimisation. Titles, headings and content tuned to rank for what matters most.
Google Business Profile. Built out to own the local map pack and earn steady reviews.
Ongoing content & refinement. Monthly improvements that keep every term climbing.
Rank tracking. The same terms reported every month, plus the new ones we add.
2
Google & Meta Ads
Demand from day one

SEO takes months to climb. Paid media puts you at the top of the page from launch. We manage your ad spend like it's our own, focused on ROI and real enquiries, not vanity metrics.

Account build & structure. Campaigns organised around your highest-value services.
Conversion tracking. Every call and enquiry from the ads recorded, so we can prove what works.
Ad copywriting. Headlines built around what makes you the obvious choice.
Retargeting. Bring back the people who visited but didn't enquire the first time.
Negative keyword list. Blocks the wrong clicks before they cost you a cent.
Daily monitoring & testing. Spend, bids and search terms watched so budget is never wasted.
3
Web Design & Build
Fast · ranks · converts

Websites that load fast, rank well, and convert visitors into real enquiries and sales, designed and built in-house, mobile-first, and yours to grow on.

Custom website design. Built around your brand and your customers, not a template.
Mobile-first development. Looks and works perfectly on the screens your customers actually use.
CMS integration. Easy for your team to update without touching code.
Hosting & domains. Fast, secure hosting handled, so the site stays live and quick.
4
Graphics & Branding
Stand out · stick

Brand identity that stands out and sticks. Logos, guidelines and visuals that build recognition at every touchpoint, so you look as good as you are.

Logo & visual identity. A distinctive mark and look that's unmistakably yours.
Brand guidelines. Colours, type and usage rules to keep everything consistent.
Graphic design. Social, print and ad creative that matches the brand.
Brand strategy. How you sound and show up, defined and documented.
5
Content Creation
Google-friendly · human-first

Content that educates your audience and ranks. Blogs, landing pages and service copy written for people first and search engines second, the order that actually wins.

Blog & article writing. Useful, rankable content that answers real customer questions.
Landing page copy. Pages built to turn campaign traffic into enquiries.
Service page content. Clear, persuasive pages for every service you offer.
Content strategy. A plan for what to publish, when, and why.
6
CRO & Call to Action
Turn traffic into customers

Traffic is only half the job. We optimise every touchpoint so the visitors you're already paying for actually convert, more enquiries from the same spend.

CTA design & testing. The right offer, in the right place, worded to get a click.
UX optimisation. Remove the friction between landing and enquiring.
Heatmap analysis. See exactly where visitors click, scroll and drop off.
A/B testing. Let real data decide what wins, then double down.

One team. One report. Every channel above is run by the same in-house Fresh Digital team and rolled into a single, plain-English monthly report, no jargon, no smoke and mirrors, just the metrics that show what's working and where your money is going.

03 · Answer Engine Optimisation

Be the answer, not just a link

Google now answers questions directly at the top of the page, and more buyers are asking tools like ChatGPT "who's the best in my area for this?" Getting {{PROSPECT_NAME}} named as that answer is called Answer Engine Optimisation, and it runs on the same foundations as the SEO and Google Business Profile work, so you're building for both at once.

Build a strong, structured FAQ section around the questions your buyers actually ask
Answer the real-world questions on pricing, lead times, areas served and how you work
Mark up content so Google and AI tools can read and quote it cleanly
Keep services, service areas and key details clear, accurate and current
◆ Why this matters now

The page is changing under your feet

More searches now end without a click, because Google or an AI tool answered the question on the spot. The businesses that get mentioned in those answers are the ones with clear, well-structured content. Getting ahead of this now means {{PROSPECT_NAME}} is the name that comes up, whether the buyer is on Google or asking an assistant.

Buyer-question FAQs
The questions customers actually ask, answered the way they ask them.
Clean, quotable content
Structured so search engines and AI tools can lift you straight into an answer.
Quality-score bonus
Strong FAQ content also lifts your Google Ads quality score, which can lower cost per click.
04 · How It Works

Our process. Simple, transparent, effective

No black box. From the first call to ongoing growth, you always know what we're doing, why, and what it's returning.

01
Discovery
A deep dive into your goals, your customers and the competitive landscape, so the strategy is built on what's true for your business.
02
Strategy
A custom roadmap built around your specific goals and budget, never a one-size-fits-all package.
03
Execute
Our in-house team gets to work, on time, on budget, and to spec, with the Month-1 build setting the foundation.
04
Optimise
Continuous iteration using real data, so results compound month on month rather than plateauing.
05
Report
Clear monthly reports in plain English, the rankings, traffic and enquiries that matter, with no jargon.
06
Scale
Double down on what works and expand into new channels as the results give us room to grow.
05 · Why Fresh Digital

Straight talking. Data driven. Results first.

We're a team of digital experts on the Gold Coast, genuinely passionate about helping businesses grow online. With 40+ years of combined director-level experience and 14 years established across the APAC digital arena, we've helped thousands of businesses solve their online marketing challenges.

14yr
Established & trading since 2011
2,000+
Clients served across AU & APAC
4.7★
From 67 verified Google reviews
40yr+
Combined director-level experience
Tailor-made strategies, never one-size-fits-all packages.
Simple, meaningful reports with metrics you'll actually understand.
Affordable pricing for real work, done by real people.
Gold Coast based, available and always responsive.
Peter Groves
Managing Director
Founder and driving force. 20+ years in digital strategy across Australia and APAC.
Rob Hickey
Director
SEO and Google Ads specialist building strategies that deliver measurable results.
Bell Thawornkul
Technical Director
Leads web development and infrastructure. Expert in performance and custom builds.
Nanthaporn Groves
Ads Marketing Manager
Manages paid advertising across Google and Meta with a data-driven approach to ROI.
06 · Investment

Investment, in plain numbers

One one-off setup fee and a single monthly retainer covering the channels in your programme. Where ads are involved, the ad spend is separate and paid directly to the platform, with no markup, so every dollar of it goes to reaching customers.

One-off · Month 1 setupInclusion
Technical audit & on-page buildIncluded
Campaign / account build & trackingIncluded
Keyword research & strategyIncluded
Google Business Profile optimisationIncluded
Content & copy foundationsIncluded
One-off setup fee{{SETUP_FEE}}
Monthly · from Month 2Inclusion
Ongoing SEO & contentIncluded
Ads management & optimisationIncluded
Google Business Profile managementIncluded
Rank & conversion trackingIncluded
Monthly report + strategy callIncluded
Monthly retainer{{MONTHLY_RETAINER}}

The bottom line. A one-off {{SETUP_FEE}} in Month 1 builds and tracks the programme. From Month 2, a single {{MONTHLY_RETAINER}} monthly retainer covers everything in scope together, with no separate management surcharge. Where ads run, recommended spend of around {{AD_SPEND}} is paid directly by {{PROSPECT_NAME}} to the platform, not invoiced through or marked up by Fresh Digital.

All fees are quoted in Australian Dollars and are exclusive of GST. The one-off setup fee is {{SETUP_FEE}}, invoiced in Month 1. The monthly retainer is {{MONTHLY_RETAINER}}, beginning in Month 2 and invoiced on the same date each month. Where applicable, recommended ad spend of approximately {{AD_SPEND}} is paid directly by {{PROSPECT_NAME}} to the relevant platform and is not invoiced through, or marked up by, Fresh Digital; the exact figure is confirmed before launch. Performance targets are objectives based on current data and are not guarantees. This proposal is valid for {{VALID_UNTIL}}.

07 · Next Steps

Ready to get started

01
Sign below
Accept the proposal with your digital signature, or send through any questions on scope or numbers.
02
Month 1: setup
The setup fee builds and tracks the programme, the foundation everything else runs on.
03
Month 2: live
Campaigns and ongoing work switch on. The monthly retainer begins.
04
Reporting starts
Your first plain-English report lands at the end of Month 2, with clear progress visible thereafter.

Accept & sign this proposal

Sign below to accept the scope and investment set out above. A copy is sent to both parties on signing.

Proposal accepted

Fresh Digital · Australia's digital partner · 14 years of search & digital
{{PREPARER_EMAIL}}  ·  +61 7 3186 2165  ·  freshdigital.com.au
Suite 5/492 Christine Avenue, Robina, Gold Coast QLD 4226